Solutions Compared

Turnkey, White Label or
Custom Development?

Choose the route that fits your stage, licence and ambition. This page helps you understand which BetStarters setup fits your business before speaking with our team. All three solutions run on the same certified BetStarters platform — including PAM, Sportsbook, Casino, Retail, CRM, Gamification, Lottery and more. What changes is the commercial model, operational ownership and level of customisation.

Side-by-side comparison

FeatureTurnkey SolutionWhite Label SolutionCustom Development
Gaming licenceOperator owns the licenceBetStarters provides the licensed frameworkOperator's or BetStarters' — flexible
Typical time to market8–16 weeks2–6 weeksProject-based (4–24+ weeks)
Commercial modelSetup fee + monthly licence + revenue shareSetup fee + revenue share (turnkey-style commercials)Time & materials or fixed-scope SoW
Front-end customisationHigh — full design controlMedium — template + themingFull — bespoke design and build
Back-office customisationMedium — configuration-drivenLow — standard configurationsFull — bespoke modules
Platform updatesAutomatic, includedAutomatic, includedOperator-aligned release cadence
KYC, AML & complianceOperator-led, BetStarters toolsManaged by BetStartersOperator-defined, BetStarters supported
Hosting & infrastructureBetStarters cloud (Azure)BetStarters cloud (Azure)BetStarters cloud or operator's cloud
Payment integrationsPre-integrated PSP cataloguePre-integrated PSP cataloguePre-integrated + custom PSP integrations
Game catalogue10,000+ games via aggregators10,000+ games via aggregators10,000+ games + custom studio content
SportsbookBetStarters Sportsbook, Altenar or FIRSTBetStarters managed SportsbookBetStarters Sportsbook, Altenar, FIRST or hybrid
CRM & GamificationNative + optional Smartico / Customer.io / Fast TrackNative, managed by BetStartersNative or fully custom
Operational support8×5 standard, 24×7 on enterprise24×7 managed services includedDedicated delivery team
Risk managementOperator-led, BetStarters toolsManaged by BetStartersOperator-defined, BetStarters supported
Affiliate platformMyAffiliates / TAP / Income AccessMyAffiliates / TAP / Income AccessAny — pre-integrated or new
Retail capabilitiesFull — Cashier, Kiosk, Agent Network, CommissionFull — Cashier, Kiosk, Agent Network, CommissionFull + bespoke retail integrations
Lottery verticalAvailable as add-on moduleAvailable as add-on moduleAvailable — fully configurable
AI personalisation (BetPilot)Available as add-onAvailable as add-onAvailable — fully configurable
CertificationsGLI-19 + ISO/IEC 27001 (BetStarters)GLI-19 + ISO/IEC 27001 (BetStarters)GLI-19 + ISO/IEC 27001 (BetStarters)
Best forOperators who own a licence and want to scaleNew entrants and brand owners going to market fastEstablished operators with specific product requirements

Common combinations

These routes are not mutually exclusive.

Many operators start in one route and evolve into another, or combine routes across markets. The platform supports that without re-platforming.

  • White Label → Turnkey — Launch fast under our licence, then transition to your own licence as you scale.
  • Turnkey + Custom Development — Operate on your licence with bespoke modules built on top of the certified platform.
  • White Label in one market, Turnkey in another — Use the right route per jurisdiction based on local licensing strategy.
  • Custom Development on top of any route — Add bespoke features, dedicated squads or front-end work at any stage.

Still not sure? Let’s walk through it together.

Our commercial team will map your strategy, your licence position and your timeline against the right BetStarters route — in 30 minutes, no commitments.