Integration partner

Smartico × BetStarters

Real-time gamification and CRM, plugged into your PAM. Smartico is a widely adopted iGaming CRM and gamification platform. With BetStarters integration, player events (bets, deposits, sessions, KYC, RG, wallet activity) stream to Smartico in real time, while campaigns (missions, jackpots, rewards, tournaments, bonuses) are pushed back into the PAM automatically. Plug it in, configure via UI, and launch campaigns within days.

What the integration delivers

Full player data sync

All player attributes, balances, KYC tier, RG status and lifetime metrics are exposed to Smartico in real time — segmentation reflects what is actually happening on the platform, not what happened yesterday.

Real-time event streaming

Bets, wins, deposits, withdrawals, game launches and session events are published to Smartico over our Kafka pipeline with sub-second latency.

Bidirectional CRM actions

Smartico’s CRM decisions (segment moves, mission grants, free spins, jackpot eligibility) write back to the PAM through the standard CRM API — no parallel data world to reconcile.

Native bonus engine bridge

Smartico-triggered bonuses are issued through the BetStarters bonus engine, with the same wagering rules, expiry and audit trail as any other operator-issued bonus.

Unified player view

CS and VIP teams see Smartico campaign exposure inside the PAM player 360 view — no app-switching to understand player journey.

Single audit log

Every Smartico-driven action is logged in the same audit trail as native operations, satisfying GLI-19 and ISO/IEC 27001 requirements.

Use cases tuned to Smartico’s strengths

Missions and quests — daily, weekly and seasonal challenges with progress bars, reward unlocks and leaderboards.

Network jackpots — operator-funded jackpot pools across games, brands and verticals.

Tournaments and races — sportsbook bet races and casino spin tournaments with cross-vertical scoring.

Wheel-of-fortune and prize boxes — gamification widgets embedded in the player journey.

Loyalty and tier progressions — gamified VIP ladders synced with the BetStarters loyalty engine.

How to activate

From decision to first campaign in two weeks.

Smartico is pre-integrated. Activation is a configuration exercise, not a development project. Your team aligns on the campaign roadmap, our delivery team enables the connector and configures the data flows, your CRM/gamification team launches the first mission or tournament within two weeks.

Why operators choose Smartico on BetStarters

  • Best-in-class gamification depth, sitting on top of real-time platform data.

  • Operator-configured, not engineer-dependent.

  • Combined with native BetStarters CRM, BetPilot and the bonus engine for an end-to-end retention stack.

  • Compliant with the same GLI-19 and ISO/IEC 27001 standards as the rest of the platform.

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