BetStarters iGaming Platform (PAM)

Complete iGaming operations, simplified.

One backbone. Every operational lever in one place. The BetStarters iGaming Platform is a GLI-19 and ISO/IEC 27001 certified Player Account Management system trusted by operators across regulated markets in Africa, LATAM and Europe. It centralises every operational process — brand and player management, marketing, payments, risk, fraud, KYC, AML, reporting and hosting — and connects natively with the industry’s leading sportsbook, CRM, affiliate, payment and casino providers.

Brand & Players

Multiple brand management

Run multiple skins, regions and currencies from a single back office, with full data segregation and brand-level configuration.

Player CRM & customer service

Native CRM and CS tools — player 360 profiles, ticketing, communication channels, agent activity logs and SLA monitoring.

Activity monitoring dashboard

Real-time dashboards on registrations, deposits, bonus usage, sessions and risk events.

Marketing

Bonus, promotions & gamification

Flexible bonus engine with mission-based, milestone and tournament mechanics — designed to be configured by marketers, not engineers.

Campaign builder

Visual campaign builder for cross-channel orchestration: in-platform messages, email, SMS and push.

Loyalty & VIP system

Configurable loyalty tiers, points engine, VIP host workflows, exclusive offer delivery.

Product offer

Multi-vertical content

Sports, casino, live casino, virtuals, esports, lottery and more — all delivered through one unified player wallet.

Integrated payment solutions

Pre-integrated PSPs and local payment methods across LATAM, Africa and Europe, with smart routing and fallback logic.

Communication gateways

SMS, email and push gateways with template management and deliverability monitoring.

Risk & fraud management

Advanced fraud prevention

Rule-based and behavioural fraud detection, multi-account linking, bonus abuse detection, payment fraud screening.

Real-time alerts

Customisable alert engine for risk, payments, operations and responsible gambling events.

AML & KYC management

End-to-end identity verification, document review workflows, ongoing AML monitoring, sanctions and PEP screening.

Documentation & developer tools

PAM user manual

Rule-based and behavioural fraud detection, multi-account linking, bonus abuse detection, payment fraud screening.

API developer docs

Versioned API documentation with examples, SDKs and integration guides.

Postman collections

Production-ready Postman collections for every API endpoint.

Hosting & infrastructure

Microsoft Azure cloud

Enterprise-grade hosting on Microsoft Azure with regional deployments and high-availability architecture.

Cloudflare DDoS protection

Always-on protection against volumetric and application-layer attacks.

Geo-distributed deployment

Deployment topologies aligned with regulatory and latency requirements of each market.

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