Integration partner

FIRST × BetStarters

Tier-1 sportsbook technology, fully integrated into our PAM. FIRST delivers advanced cash out, bet builder and LATAM-focused sportsbook features for ambitious operators. Award-winning and licensed in Malta and Sweden, FIRST integrates natively with BetStarters, allowing operators to combine its sportsbook engine with the full BetStarters ecosystem — PAM, CRM & Gamification, Casino, Retail, Affiliate and DataPilot.

What the integration delivers

Full PAM integration

Player accounts, wallets, KYC and RG run on the BetStarters PAM. Altenar handles sportsbook product, odds and trading. The two are wired bidirectionally for wallet, bets and settlements.

Advanced cash out

FIRST’s customisable cash out and partial cash out engine — configurable by sport, league, market and player group — runs on top of the unified BetStarters wallet.

Bet Builder & Player Props

FIRST’s Bet Builder (up to 20 same-game selections) and Player Props markets become first-class citizens of the BetStarters operator experience.

Early Payout & ACCA Promotions

Configurable early payout settings and built-in combo boosts and combo insurance — segmented by player group, with detailed reporting and simulations.

Play-by-Play & Fast Markets

Brand-customisable Play-by-Play with proprietary xG model and ultra-fast next-action markets for football, tennis and basketball — fully integrated into the BetStarters front-end.

Single audit trail and reporting

Every bet, settlement, cash out and promo event lands in the BetStarters audit trail, with consolidated P&L, NGR and GGR reporting across the full stack.

Use cases tuned to Altenar’s strengths

LATAM-focused operators — Brazil, Argentina, Chile, Peru, Colombia. FIRST’s local product tuning combined with BetStarters’ regional PSP and compliance depth.

Tier-1 product ambition — operators that need Cash Out, Bet Builder, Player Props and Fast Markets to compete with category leaders.

Trading-heavy operations — operators that want FIRST’s industry-leading trading models without building in-house trading capacity.

Brazil regulated market — FIRST’s case studies with Pixbet, Bet7K and Bet da Sorte demonstrate operational depth under the Brazilian framework.

How to activate

From decision to first bet in four to eight weeks.

FIRST is pre-integrated. Activation is a configuration exercise covering commercial alignment, market scope, cash out rules, bonus configuration and front-end integration. Our delivery team works alongside FIRST’s onboarding to bring the first market live in four to eight weeks.

Why operators choose FIRST on BetStarters

  • Tier-1 sportsbook product on top of a Tier-1 operational platform.

  • 70+ operator integrations, 99.9% platform uptime, GLI-33 and ISO-audited.

  • Award-winning sportsbook technology (Sportsbook Supplier of the Year SBC Lisbon, Best Sportsbook Provider BiS SiGMA SA, Sports Betting Supplier of the Year Starlet Awards).

  • Particularly strong fit for LATAM operators leveraging BetStarters’ regional payment and compliance depth.

  • One operator surface, full audit trail, unified CRM and BetPilot signal across the player journey.

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