Asya Ivanova , Product Manager at BetStarters, joins Charity Ovbiagele in the latest SiGMA interview during Malta Week !

BetStarters provides top quality software solutions for betting industry, including platform, sportsbook, virtual games and lotteries. 🎲 Their customers-focused approach and their complete services positioned them as one of the top providers of innovative products for gaming industry. 🏆

In 2014 the SiGMA Group held its first event in Malta, an iGaming conference attended by just 1000 delegates. With industry backing and a commitment to quality, SiGMA has grown exponentially, taking its events brand from a local startup to a global enterprise. Its most recent event, held in November 2022 as part of Malta Week, welcomed 25,000 international guests for a week of expo, conference, and premier networking.
In 2021 the Group made its debut in the UAE, successfully launching its first event in Dubai. This was followed in 2022 with new locations – Toronto and Belgrade.


In 2020 the SiGMA Group branched into affiliation, generating valuable traffic for iGaming operators and offering a one-stop-shop solution for the gaming sector through the launch of SiGMA Play.
SiGMA Play is an internationally renowned site for online casinos and sportsbooks, featuring online reviews, bonuses, and guides for players navigating the casino game industry. Our industry experience and knowledge bring valuable and trustworthy advice to players everywhere.
The site offers quality content, where operators are clearly represented, and customers can find the best casinos catering to their needs. We’re also aiming to provide a regulatory perspective through our Alternative Dispute Resolution (ADR) services.
SiGMA Group has recently diversified its media portfolio with the acquisition of Casino Bee (online gambling) and the promotion of AIBC (crypto). The Group plans on expanding its media portfolio with the acquisition of more assets in the future.


Ikigai Ventures is a UK-based, seed-stage, venture capital firm committed to supporting bright ideas worldwide, investing in the next generation of founders, and incubating great ideas from the ground up.
The Fund assists in identifying promising new businesses and provides funding, technical skills, and mentorship to help create and scale transformative companies. Currently, the company focuses on investments in verticals such as esports, blockchain, fintech, AI, and other frontier tech.
The limited partners are leading European tech founders and investors or collectives that have built and scaled some of Europe’s biggest companies in these verticals. As of 2022, Malta has become the nexus for the fund’s annual general meeting.
Additionally, in a drive to construct a community that can grow sustainably and provides extra value to all stakeholders, the Ikigai Collective includes around 20 founders and developers from various sectors.

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