Integration partner

Altenar × BetStarters

Tier-1 sportsbook engine, fully integrated into our PAM. Altenar powers regulated operators with trusted odds, trading and risk management. Through the native BetStarters integration, operators get Altenar’s sportsbook engine combined with the full BetStarters ecosystem — PAM, CRM & Gamification, Casino, Retail, Affiliate and DataPilot. One platform. Two best-in-class technologies. Zero integration overhead.

What the integration delivers

Full PAM integration

Player accounts, wallets, KYC and RG run on the BetStarters PAM. Altenar handles sportsbook product, odds and trading. The two are wired bidirectionally for wallet, bets and settlements.

Risk and trading handoff

Altenar’s risk management, trading desk and odds compilation operate end-to-end. BetStarters provides the player data, wallet and reporting context Altenar needs to do its job.

Unified bonus engine

Free bets, sportsbook-specific bonuses and promotions are managed through the BetStarters bonus engine, applied to Altenar bets — no parallel bonus systems to reconcile.

Single audit trail

Every bet, settlement, payout and reconciliation event is logged in the same audit trail as native operations, satisfying GLI-19 and ISO/IEC 27001 requirements.

Cross-vertical CRM

Player behaviour from Altenar bets feeds the BetStarters CRM & Gamification and BetPilot personalisation in real time — the sportsbook does not become a data island.

One settlement statement

Operator P&L, NGR, GGR and player profitability are consolidated across Altenar and the rest of the BetStarters platform in one reporting layer.

Use cases tuned to Altenar’s strengths

Regulated European markets — leverage Altenar’s deep market coverage in jurisdictions where Altenar holds local accreditations.

Established sportsbook operations — operators who already trust Altenar trading and want to migrate the rest of their stack to BetStarters.

Multi-market deployments — pair Altenar with the BetStarters native Sportsbook on a per-market basis depending on licence and product fit.

Trading-heavy sportsbooks — operators that prioritise Altenar’s risk/trading depth over building in-house trading capability.

How to activate

From decision to first bet in four to eight weeks.

Altenar is pre-integrated. Activation is a configuration exercise covering commercial alignment, market scope, risk parameters, bonus rules and front-end integration choices. Our delivery team works alongside Altenar’s onboarding team to bring the first market live in four to eight weeks.

Why operators choose Altenar on BetStarters

  • Best-in-class sportsbook depth on top of best-in-class operational backbone.

  • Operator runs one platform surface, not two.

  • Bonuses, CRM & Gamification and DataPilot work seamlessly across Altenar bets and the rest of the operation.

  • Compliant with the same GLI-19 and ISO/IEC 27001 standards governing the rest of the platform.

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